Written by: Sofia Nolasco leads B2B marketing at WhereiPark, supporting real estate partners and businesses in monetizing underused parking assets. With a strong background in content and digital strategy, she helps communicate the value of flexible parking solutions to asset managers, developers, and operations teams across North America. Her work bridges the gap between property owners and drivers, with a focus on performance marketing, storytelling, and long-term partnership growth.
Edited by: Zarah Mae Torrazo is the Head of Content at Spacer Technologies, where she leads content creation for Parkhound, Spacer.com, Spacer.com.au, and WhereiPark.
With nearly a decade of experience in digital content, Zarah specializes in crafting engaging, SEO-optimized writing that bridges both B2B and B2C audiences. Her work spans a wide range of industries from real estate and finance to mobility, health, and tech, with a focus on turning complex ideas into clear, actionable insights.
At WhereiPark, Zarah writes extensively about multifamily property management, urban mobility trends, and the monetization of underused assets like parking. She’s particularly passionate about the sharing economy and its power to reshape how people and businesses access space, transport, and opportunity.
Reading time: 4 mins
Greystar, a leading U.S. real estate company, was the nation’s largest apartment manager in 2024. But more than owning and developing their housing spaces, they realized that they had another asset that was overlooked but just as important.
Real estate deals with more than just people’s homes. Parking is another valuable asset that is often treated as an afterthought. When utilized correctly, they can become a substantial revenue source for real estate companies.
As Greystar expanded their operations seven years ago, they found a lot of unused parking spots in their multifamily properties that were not rented out by its residents. These underutilized assets were not being monetized, leading to missed revenue opportunities and a lower ROI on infrastructure. With a lot of underutilized space, they sought out a way to maximize their revenue per property as well as their ancillary revenue.
With WhereiPark’s support, Greystar found the perfect partner to monetize their unused parking space across their properties in North America.
Together with Greystar, WhereiPark implemented a parking program to help book monthly parkers.WhereiPark worked closely with Greystar to design and roll out a tailored monthly parking program across more than 65 properties, targeting nearby professionals, residents, and commuters. The program was built around operational ease, tenant safety, and consistent occupancy.
Security was a top priority. WhereiPark implemented end-to-end management, including:
“This is one of the most flexible and easy-to-navigate programs that I’ve ever worked with – it’s a no-brainer if you have any empty parking spaces,” said Aryn Thomas, Senior Regional Property Manager of Greystar.
Partnering with WhereiPark helped Greystar unlock new revenue streams across its properties. The parking program generated $35,000 in monthly net operating income, contributing to an estimated $9 million increase in overall asset value.
“I’ve been working with WhereiPark for more than 4 years and have had nothing but success with the company, [and in] their ability to seamlessly work with the onsite team, minimize operational impact, and help out in areas of opportunity that relate to parking revenue,” Mr. Thomas said.
“Greystar saw what many others miss. Parking isn’t just a necessity for residents. It’s valuable real estate,” said Sam Robins, the Account Executive of Multi-Family Assets in WhereiPark.
“With the right approach, it can drive revenue and improve how properties serve their communities,” he noted.
Greystar is a global leader in rental housing, specializing in investment management, development, and property management across multifamily, student, and senior living sectors. Founded in 1993, they currently operate in over 210 markets across the globe, managing more than $220 billion in real estate assets.
Discover how you can generate new revenue from underused parking. Partnering with WhereiPark gives you the tools and support to turn vacant spots into active income, without disrupting your operations.
Click here to partner with WhereiPark and start monetizing your parking today.
Sofia Nolasco leads B2B marketing at WhereiPark, supporting real estate partners and businesses in monetizing underused parking assets. With a strong background in content and digital strategy, she helps communicate the value of flexible parking solutions to asset managers, developers, and operations teams across North America. Her work bridges the gap between property owners and drivers, with a focus on performance marketing, storytelling, and long-term partnership growth.
Sofia Nolasco leads B2B marketing at WhereiPark, supporting real estate partners and businesses in monetizing underused parking assets. With a strong background in content and digital strategy, she helps communicate the value of flexible parking solutions to asset managers, developers, and operations teams across North America. Her work bridges the gap between property owners and drivers, with a focus on performance marketing, storytelling, and long-term partnership growth.
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